The playbooks the chains already run.
No fluff. Real math, checklists, and templates from the operators we work with — free to steal.
Guides + checklists.
The missed-call math: what a single ring is actually worth
If you take 20 calls a week and miss 4, here's the money walking to the pizza place next door.
The Google Business Profile checklist every restaurant should run today
12 fields most independents get wrong. Fix them once and rank higher forever.
How to respond to a 1-star review without making it worse
The 4-part formula we use on every review — good, bad, or unhinged.
Delivery-app fees, decoded: what's actually eating your margin
Commission, marketing fees, small-order fees, adjustment charges. Which are negotiable and which aren't.
The 5-day launch: what actually happens after you sign up
Day by day, what OrdersUp does and what you do while we do it.
How to fill a slow Tuesday with a 30-second text blast
The exact 4-step process our operators use to lift a dead night by ~$1,400.
First-party vs third-party ordering: the real per-order math
DoorDash keeps ~$8 of a $30 order. Your own ordering keeps ~$29. Here's the honest tradeoff.
Voice AI vs a human answering service: when each one wins
A live receptionist costs $400+/mo. AI is $99. But cheaper isn't always better — here's the honest call.
Why your listings are wrong on 12 sites you've never heard of
Bing, Apple Maps, TripAdvisor, Waze, Foursquare, and 30+ others all show different data. Here's why — and the fix.
The review math: why 4.6 stars is the actual target
4.6 outperforms 4.9 in click-through. Here's why, and how many reviews you need to hit it.
Local SEO for restaurants, without the agency BS
The 6 signals Google actually uses to rank you locally — and the 3 that most agencies waste your money on.
SMS marketing for restaurants: the rules that keep you out of trouble
A2P registration, STOP compliance, quiet hours, and the frequency cadence that keeps your list warm.
The 7 things a restaurant website has to do in 3 seconds
Most independent restaurant sites fail the phone test. Here's the checklist we build against.